Artificial Intelligence is the core of our products and services. Our mission is to utilize customer data to boost their profitability, whether through enhanced conversion rates or increased automation to reduce costs. Our clientele primarily consists of medium to large-scale B2C and B2B businesses. We provide a range of options, including off-the-shelf products, simple-to-configure AI services, and customized solutions tailored to your specific needs. Our products as blue.LEAD are ready to used tools to speed up and optimize your marketing and sales activities. They are plug & play without any implementation. Everybody knows the advantage of Google Cloud, AWS et cetera. Our AI as a Services are offering the same advantages: just connect to our cloud service and profite from automated & self learning AI.
Tailor made to your needs. Together with your experts, we analyze your needs and design / implement pragmatic AI. Our Prediction Models act as modern-day crystal balls, utilizing machine learning algorithms to generate predictions about future developments. By analyzing current behaviors or historical data, we can make highly accurate forecasts of outcomes, such as the likelihood of customer churn in 30 days. Artificial intelligence offers highly efficient automation of processes, from classifying customer letters (including bank changes, address changes, complaints, and more) to identifying the most promising leads in the sales process. Our NBA system, powered by reinforcement learning, utilizes software agents to suggest actions and learn from the results independently. These agents receive rewards at specific intervals by interacting with their environment, such as conversion rates or customer lifetime value (CLV) in marketing. By optimizing for long-term customer value, the agent can prioritize building lasting relationships over short-term sales. „One of our clients in the telecommunications industry serves as an excellent demonstration of how AI can drive significant efficiency gains. After adopting our SaaS solution for AI, our client was able to dramatically reduce campaign management efforts. Previously, the marketing team spent countless hours each month reworking offer strategies and selecting customer targets. With our AI-powered solution, blue.ACTION, this is now automated, resulting in a conversion rate exceeding 20%. This has freed up the marketing team to focus on more strategic initiatives.“ PORTFOLIO
OUR FOCUS IS ON PRODUCTS AND SOFTWARE BASED ON AI.
Products
AI as a service
Customized AI solutions
OUR PRODUCTS CAN BE GROUPED INTO THREE ESSENTIAL AREAS OF AI.
PREDICTIONS:
OUR PREDICTION MODELS
These predictions provide companies with valuable insights into potential outcomes, such as demand fluctuations, based on historical data across various domains. CLASSIFY:
THE BASIS FOR AUTOMATION
Classification involves grouping objects based on shared characteristics, such as classifying customer letters according to content. Our product, blue.LEAD, leverages this process to replace laborious manual tasks with swift and efficient automation, resulting in faster throughput times, reduced resource requirements, and, if needed, improved quality. DECIDE:
OUR SELF-LEARNING DECISION ENGINE
With blue.ACTION, our system can determine the Next Best Action (NBA) for each customer, offering the right product, price, and channel at the perfect moment. As responses to these offers are collected, the AI continuously learns and refines its approach, providing more effective strategies for the future.
By automating decision-making and incorporating online learning, blue.ACTION reduces operational workloads, freeing up your team’s time for strategic and creative endeavors. UNLOCK THE POWER OF OUR SERVICE
WITH A FREE TEST ACCOUNT!
CONTACT US TODAY TO GET STARTED. TESTIMONIAL
Philipp Aring, Head of Product, Blue Avenir GmbH
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IF YOU HAVE ANY QUESTIONS, FEEL FREE TO CONTACT US.
Prinzenallee 1, 50549 Düsseldorf
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